The situation

Casey Basketball Association runs training and development for young athletes. When lockdowns hit, two things broke at once:

  • Training stopped, cutting the social connection that supports young athletes' wellbeing.
  • Revenue was at risk — with no training, membership fees (and the staff they fund) were on the line.

The question wasn't "can we run a Zoom" — it was how do you keep a whole club engaged, and financially intact, when connection is tested?

What I built

A complete digital training platform, delivered as a 4-week MVP and grown through ongoing yearly enhancements and expansion across the organisation over the last five years. Built to be usable by athletes aged 8+ while keeping admin light, in three connected parts:

  • Back-office management — a central web system for staff to manage teams, schedule sessions and review video.
  • Parent portal — so guardians can see schedules and monitor content.
  • Athlete portal & app — live sessions, video resources and feedback notifications, in an app young athletes can actually use.

Built agile, integrating the pieces that made it real: payment processing (to protect membership income), Zoom for live coaching, and AWS for media processing.

The result

60%+

of athletes engaged through lockdowns

  • Membership fees retained — letting the club keep key staff when many organisations couldn't.
  • Record 2022 season — nine teams qualified for the Victorian Championship, an organisational record.
  • Record number of athletes selected for the State Development Program.
  • Still in use five years on — the platform evolved and ran the club's 2025/2026 team trials.

Why it matters

Bespoke software built for how a sporting organisation actually runs — not an off-the-shelf app. It solved an existential problem under real time pressure, then kept earning its place: five years of expansion across the organisation, still running today.

Client testimonial to be added — a one-line quote from Casey Basketball will sit here.